WWE Files To Trademark "LiveWire" Show Name, Mia Yim Files To Trademark Her Own Ring Name
WWE filed to trademark two show names on October 8 – WWE Main Event and WWE LiveWire.
WWE Main Event currently airs each week on Hulu. There's no word on if WWE plans to bring back LiveWire, but it is interesting that they have filed to trademark the show name. LiveWire ran from September 1996 through August 2001 on the USA Network and TNN, and was the first WWE show to feature fan interaction as viewers were allowed to call in and participate in discussions.
The following use descriptions were filed with the USPTO (United States Patent & Trademark Office) for both show names:
"IC 041. US 100 101 107. G & S: Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information; organizing social entertainment events for entertainment purposes for wrestling fans; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment"
WWE also filed to trademark "The Game" on October 8. This is the nickname for Triple H, and it looks like the filing is for merchandise use. The following use description was included:
"IC 016. US 002 005 022 023 029 037 038 050. G & S: Cardboard and paper hangtags; packaging, namely blister cards; paper for wrapping and packaging; collector albums for sticker collectables; stickers; sticker albums; collectable photos; photo albums; photographs; framed pictures; labels, namely printed paper labels; folders; paper place mats, paper table mats, paper napkins; paper tablecloths; paper table linens; paper lunch bags; postcards; greeting cards; pictures; calendars; posters; decals; temporary tattoo transfers; trading cards; brochures, magazines and newspapers concerning sports entertainment; coloring books; children's activity books; souvenir programs concerning sports entertainment; books concerning sports entertainment; books featuring pictorial biographies; comic books; picture books; book covers; paper book markers; notebooks; memo pads; note pads; date books; address books; agenda books; markers; pens; pencils; calendars; pencil sharpeners; pencil cases; rubber stamps; stamp pads; chalks; paper banners; printed paper signs for doors; drawing rulers; erasers, rubber erasers, chalk erasers, blackboard erasers; bumper stickers; window decals; lithographs; paper party bags; paper party favors; stencils for tracing designs onto paper; paper gift wrap; paper cake decorations; paper; stationery; indoor ornaments of paperIC 016. US 002 005 022 023 029 037 038 050. G & S: Cardboard and paper hangtags; packaging, namely blister cards; paper for wrapping and packaging; collector albums for sticker collectables; stickers; sticker albums; collectable photos; photo albums; photographs; framed pictures; labels, namely printed paper labels; folders; paper place mats, paper table mats, paper napkins; paper tablecloths; paper table linens; paper lunch bags; postcards; greeting cards; pictures; calendars; posters; decals; temporary tattoo transfers; trading cards; brochures, magazines and newspapers concerning sports entertainment; coloring books; children's activity books; souvenir programs concerning sports entertainment; books concerning sports entertainment; books featuring pictorial biographies; comic books; picture books; book covers; paper book markers; notebooks; memo pads; note pads; date books; address books; agenda books; markers; pens; pencils; calendars; pencil sharpeners; pencil cases; rubber stamps; stamp pads; chalks; paper banners; printed paper signs for doors; drawing rulers; erasers, rubber erasers, chalk erasers, blackboard erasers; bumper stickers; window decals; lithographs; paper party bags; paper party favors; stencils for tracing designs onto paper; paper gift wrap; paper cake decorations; paper; stationery; indoor ornaments of paper"
On a related note, Mia Yim, who is currently working as "Reckoning" in RETRIBUTION, filed to trademark the "Mia Yim" ring name on October 8. The filing was done by Yim herself.
HeelByNature notes that WWE has an active trademark for "Mia Yim" but it will be canceled later this year. The USPTO sent WWE a letter on June 11, asking the company to provide a consent letter for the name. WWE has not complied with that request as of this week. The USPTO issued the following reason to WWE for the cancellation of the filing:
"Registration is refused because the applied-for mark consists of or comprises a name, portrait, or signature identifying a particular living individual whose written consent to register the mark is not of record."
WWE has until December 11 to provide updated documentation, which would include Yim's signature consenting to the filing. It remains to be seen how WWE will respond to Yim filing for her ring name on her own. Her filing shows how she has used the name as a pro wrestler since 2009. Yim included the following use description with her filing to the USPTO:
"IC 041. US 100 101 107. G & S: Entertainment services, namely, live appearances by a professional wrestler and entertainer through broadcast media including television and radio, and via the internet or commercial online service; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Fan clubs; Providing wrestling news and information via a global computer network; Providing a website featuring entertainment information in the field(s) of sports and entertainment, namely wrestling; Arranging, organizing, conducting, and hosting social entertainment events; Entertainment services, namely, organizing and conducting an array of athletic events rendered live and recorded for the purpose of distribution through broadcast media. FIRST USE: 20090822. FIRST USE IN COMMERCE: 20090822"
Stay tuned for more on pro wrestling trademark filings.