WWE Files For New WrestleMania 36 Trademarks Related To Coronavirus Outbreak Changes
WWE filed to trademark two phrases related to WrestleMania 36 back on Friday, March 20.
"Too Big For One Night!" is a reference to WrestleMania 36 airing over two nights due to the coronavirus pandemic – Saturday, April 4 and Sunday, April 5. WWE filed the following two trademark descriptions for "Too Big For One Night!" with the USPTO (United States Patent & Trademark Office):
"IC 041. US 100 101 107. G & S: Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information; organizing social entertainment events for entertainment purposes for wrestling fans; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment"
"IC 025. US 022 039. G & S: Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas"
WWE also filed to trademark "I Wasn't There" for WrestleMania 36. This is a reference to WrestleMania 36 being taped at closed-set locations with no fans due to the COVID-19 outbreak. The following use description was filed with the USPTO for the "I Wasn't There" trademark:
"IC 025. US 022 039. G & S: Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas"
We noted last week how WWE Shop recently released "I Wasn't There" merchandise as a way to try and capitalize on the unfortunate circumstances. You can see a promotional tweet for the merchandise below:
#WrestleMania 36 will be historic event in #WWE history, and you won't be there! Declare to the world that you did your part and stayed home with a new "I Wasn't There" tee at #WWEShop. #Smackdownhttps://t.co/8a60F8I5zs pic.twitter.com/jTwRwGVy60
? WWEShop.com (@WWEShop) March 21, 2020