John Cena In New Super Bowl Commercial With Jimmy Fallon (Video)
Veteran WWE Superstar John Cena is set to star in a new Super Bowl LIV commercial for beer brand Michelob Ultra.
The commercial, which also co-stars Jimmy Fallon, can be seen above and includes appearances by several celebrities.
There's no word yet on what Cena is making for the Michelob ad, but it's likely a large amount as is the norm with commercial for the NFL's Super Bowl events. Heineken paid Brad Pitt more than $4 million their 2005 commercial, while WWE Hall of Famer Arnold Schwarzenegger was paid $3 million for his 2014 Bud Light commercial. Brands are reportedly paying $5.6 million for 30-second commercials. This new ad with Cena apparently runs for one minute and would've cost more than $10 million, according to reports. That is just the cost of the advertising time, not including talent or productions costs.
Cena and Fallon spoke to People Magazine about the new ad, which is a part of the "#DoItForTheCheers" campaign from the beer company. The tagline for the ad is, "Working out becomes a whole lot of fun when you see the lighter side. #DoItForTheCheers"
The NFL's Super Bowl LIV takes place on February 2 from Hard Rock Stadium in Miami, and will air live on FOX. The Kansas City Chiefs will be going up against the San Francisco 49ers. There's no word yet on at what point the commercial with Cena will air.
"It's a lot of laughing," Fallon said of working with Cena, as they both agree that they are alike but seem to be polar opposites. "There's good chemistry between us, so it's always a ton of fun."
Cena added, "I think the one thing we appreciate about each other is, we both have a great passion for our work, and we both have a great perspective. He has an energy about him that if you have a bad day around this guy, something's wrong. Something's just wrong."
Cena also commented on being in his first major Super Bowl ad with Fallon.
"I'm super grateful, dude," Cena said. "Come on, it's awesome!"
The focus of the ad is in line with something Cena believes many people misunderstand about incorporating exercise into their lives – the fact that they can work out and enjoy social activities, like spending time with friends at a bar, without feeling guilty.
"Fitness should be fun, it should be something you love," Cena said. "It betters the quality of your life and extends your life and you can do it and still be a normal person. You don't have to be this dedicated robot that eats, sleeps and breathes life in the gym."
Cena and Fallon also agree that "fun" is something they can't live without and they hope to show others that they can find it in things they may not expect, through this ad.
"The ethos of the commercial is find something you like and make it enjoyable," Cena said. "I think people think of fitness and they think of this unattainable goal of how they look and feel now, compared to how they project themselves to look and feel in the future. Do something you like and never give up. You'll get to wherever you want to go, I promise."
The NFL's Super Bowl LIV takes place on February 2 from Hard Rock Stadium in Miami, and will air live on FOX. The Kansas City Chiefs will be going up against the San Francisco 49ers. There's no word yet on at what point the commercial with Cena will air.
Below are a few photos from the shoot, courtesy of People:
