WWE Course To Be Offered At The Harvard Business School This Fall, Triple H Comments

By Marc Middleton

WWE and the Harvard Business School have announced that a new case study on WWE will be offered this fall as a part of Anita Elberse's "Business of Entertainment, Media and Sports" course. The course will enroll 180 MBA students in their second year.

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"@WWE has been a force in live entertainment, television production, and digital content in its 40+ year history. Thrilled that Professor @anitaelberse will highlight our innovations and challenges as a case study for her @HarvardHBS class this fall," Triple H tweeted on the course.

Below is WWE's full announcement on the course, along with Triple H's tweet:

Harvard Business School to offer course featuring WWE case study

The prestigious Harvard Business School is offering a case study on WWE as part Anita Elberse's course "The Business of Entertainment, Media and Sports," beginning this fall. The course will enroll 180 MBA students in their second year and will also examine other major sports and entertainment brands like The Walt Disney Studios, NBCUniversal, Nike and personalities such as former WWE Champion Dwayne "The Rock" Johnson, LeBron James and more.

The course will explore factors that drive sustained success for organizations and individuals in sports and entertainment; understand how companies can diversify beyond their core business to create engagement and value for fans and other stakeholders; and how business can best pursue contracts with star talent.

The course begins in time for the fall semester.

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