Stephanie McMahon Speaks On RAW Guest Host Concept

Stephanie McMahon recently spoke to Variety.com, in an article which states viewership of RAW has increased 10% since the celebrity guest host gimmick was introduced back in June.

"We wanted a different way to get our product out there and talked about. Tying us in with celebrities in Hollywood raises our awareness and gets a variety of people talking about us, which is always a positive place to be," she stated. "Hopefully it will translate to new viewers. For right now, it's really working and clicking. But it's just the beginning.

We're letting them feel safe with the PG environment By bringing in the celebrities, we're saying, 'If it's OK for them, it's OK for you too.'"

McMahon went on to note that she feels like they are making their case with the concept, stating, "We've gotten the point across that we are fun, we are entertaining and you are guaranteed to have a good time We've become a complement to the traditional circuit."