Possible Royal Rumble Match For Brock Lesnar, How WWE Uses Live Event Merchandise Sales

- It was previously reported that WWE World Heavyweight Champion Brock Lesnar may return for a quick feud with Big Show but apparently that's not happening. We reported earlier that Lesnar was not advertised for any pay-per-views before The Royal Rumble in January. The Wrestling Observer reports that Lesnar is not scheduled to return until January to begin promoting his Royal Rumble title defense, likely against John Cena. We noted before that Cena may face Rusev at WrestleMania 31 and this would be a good set-up for Rusev to cost Cena the match.

- The top sellers for WWE merchandise at last month's live events were, in order, John Cena, Roman Reigns, The Usos, The Wyatt Family, Brock Lesnar, Sting, Sheamus, Daniel Bryan, Dean Ambrose and Hulk Hogan. Cena is beating everyone else by a long shot. There's a feeling that live event merchandise sales better reflects who should be pushed because the purchases are made by more casual fans and more merchandise is sold at arenas than on the internet.

Source: Wrestling Observer Newsletter

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