Shares of WWE are up over 150% over the past year, as investors obviously see a major windfall with the company's television rights fees for RAW and SmackDown. Chris Bevilacqua recently referred to WWE as "a hidden gem" on Forbes SportsMoney, and said that the television landscape was completely different from the last time that WWE negotiated their rights fees with companies now paying huge sums for sports content. Bevilacqua noted that the company has a very loyal audience with a strong social media following.
In terms of "gross ratings points," Bevilacqua noted that WWE is triple the size of NASCAR, which recently inked a deal with NBC worth $4.5 billion over ten years. It was noted that the only sports property larger than WWE - in terms of viewership - is the NFL. However, Ad Age has an article today here dumping a bucket of ice water on Bevilacqua's argument. The story noted that while WWE garners big ratings, their shows aren't major revenue generators. Havas Media Executive VP/Head of Strategic Investments Jason Kanefsky noted that WWE has too much history to now be considered live sports as opposed to entertainment.
"It misses some critical things that make live sports. At the end of a season there is a winner and loser and they are real," Kanefsky said. "WWE won't be able to make the leap from entertainment to live sports."
"In other live sports they have the ability when something unexpected happens to have a halo effect and reach beyond core team fans."
Wrestling has always had difficulty generating ad revenue that correlates to the number of viewers being drawn. The fact that WWE and NBCUniversal were unable to reach a deal during their exclusive negotiating window could be a telling sign as NBCU would know better than any other company as to the amount of revenue that WWE programming brings in.
Short URL: http://winc.cc/CwW4wH
Steve Austin On Why He's A Big Fan Of Finn Balor, Thoughts On Seth Rollins, The WWE 2K16 Cover
Steve Austin May Have Cause Roddy Piper's Podcast To Be Canceled
Ring Of Honor TV Results (7/6): Jay Lethal Decides Fate Of Championship Titles, Big Six-Man Tag
Reporter Attends WWE Tough Enough Camp, David Otunga On His Return, RAW Pre-show, WWE 2K16
Dean Ambrose WWE Studios Movie Poster And Synopsis
Jim Ross Talks About Why Brock Lesnar Faced Kofi Kingston, If WWE Is Trying To Counter-Program ROH
Conor McGregor Says He'd Dismantle Floyd Mayweather, Another UFC Title Fight Delayed, UFC Embedded
WWE "The Beast In The East" Results - Brock Lesnar Returns To Action, NXT Title Match, More
Brock Lesnar Update For Monday's RAW, Chris Jericho On His Match With Neville, WWE - Sumo Hall
Randy Orton Gets Engaged, Brock Lesnar's Most Unusual Opponents, Total Divas Preview
Chyna Talks About The Last Time She Saw Triple H, What Happened During Her Trip To WWE Headquarters
Vince Russo Recalls Original Plans For Chris Jericho's WWF Debut