In a rare interview,
Stephanie McMahon responds to her critics, specifically noting they used to bother her and how she views them now. She also explains why she's not on television as much as before, if there is a sibling rivalry between her and her brother Shane, the company's main focus for the future, and much more.
THE SHORT INTERVIEW
Danny Flexen managed to grab a few words with WWE bigwig Stephanie McMahon-Levesque at the September 18 weigh-in for the Mayweather vs. Marquez fight in Las Vegas . . .
STEPHANIE, TO BEGIN, can you tell us what all of your WWE job titles are?
I head up Creative Writing, Talent Relations, Talent Brand Management, Live Event Marketing and Live Event Management.
That's some list. What's WWE's main focus in the near future?
We are poised to take off like never before: becoming a truly global brand is the focus right now. Our television programmes are already in over 150 countries and translated into, I think, 30 languages. We have over 15 million viewers and over 15 million page-views per month on wwe.com.
For WWE to grow into a "truly global brand", I assume the company will have to stage more live arena events and television tapings outside the United States and Canada. But how about pay-per-views: do you envisage WWE promoting any from overseas markets?
There will definitely be more live events. The problem with pay-per-view overseas is finding the right times and dates to accommodate the time difference. It also helps if we have big stars from those areas of the world: that helps us make inroads into their countries; a lower-level wrestler does not make much difference. Look at The Great Khali, for example: he's revered in India because he's been the (WWE World) champion.
Does WWE need more headline stars in general to facilitate this expansion?
We have to be cognisant of not spreading ourselves too thin. It can be borderline. We're constantly building new stars, and now we have a five-star training facility in Tampa that should help with that. Steve Keirn is heading that up, and we have Dusty Rhodes helping with character development and mike skills.
I understand that you work long hours in the office and have to go on the road each week for WWE television tapings. Is it difficult to balance this work and travel schedule with being a parent to two young children? That you work for the family business alongside your husband Triple H helps, I imagine.