The New York Daily News has an article online about CW’s decision to drop WWE to favour a younger female demographic with more shows aimed at them. Dawn Ostroff, entertainment president of CW said that the network loves the low-rated "Gossip Girl" as it gets a great buzz, much of it from the Internet rather than traditional TV airings, with the right people, who are women 18 to 34. This caused them to drop one of their top rated shows SmackDown because it attracts the wrong people (men).

"There was virtually no flow between the audience that watched WWE and anything else on CW," she said. "We decided the most important criterion is branding the network."