Brian Gewirtz was the person who wrote the line about the late Steve Irwin on Tuesday's ECW show, of course the idea was green-lighted by Vince McMahon.
Speaking of that, ECW.com issued this today: The following is a statement from the Chairman of the Board of WWE: "We at WWE apologize for the remark alluding to the death of Steve Irwin which was made on ECW on Sci Fi Tuesday night. The remark was, in the least, disrespectful to Mr. Irwin's fans and family."
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